best marketing campaigns 2020 uk

best marketing campaigns 2020 uk

The pushy equine explains brushing is only partly effective, prompting the baffled male character to ‘complete the clean’ with mouthwash. For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. That will have certainly clipped Red Bull’s marketing wings, but the brand nevertheless scored highly in consumer awareness. All signifiers that this electric brush is a swish and state-of-the-art bit of kit. There are scenes of home haircuts, people exercising in their gardens, home baking and family games nights. Reebok was the chief competitor to Nike at the time. In this animated ad, hunger takes the form of a dark ghoul that haunts a young girl. Quentin Blake reads Jane Austen at Stonehenge. Confusion seems to be a sense Innocent is comfortable to sow among its fans. Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. That’s the question posed by George the Poet in Coca-Cola’s ‘Open Like Never Before’ ad, which proved one of the most memorable of the year. It even casts the chef’s face in golden rays, reminiscent of the MacGuffin briefcase in Pulp Fiction. It shoots. First she shakes off her casual clothes to reveal a pink power suit. Released in the middle of 2020 and in the midst of the global pandemic, Nike’s cause campaign ‘You Can’t Stop Us’ is another great campaign to come out of 2020 - specifically the third film in the series. All was not lost for Homepride, however, which leant on its slew of celebrity and influencer chef partnerships – several former GBBO’ers among them – to ensure it was thought of by consumers during the home-baking boom. The brand went one step further and put all the profits from the beer sales towards funding their own hand sanitiser which they gave free to the NHS and health care charities. Dooley is relatable enough, and the fact a recent fringe cut was worthy of coverage in all the major celeb gossip sites suggests she was a savvy choice of ambassador for the brand. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. And so was Charlotte’s appointment. Innocent launched a new smoothie this year. – Patak’s ‘Start a New Family Tradition’ series tells the brand’s origin story through a young Kirit Pathak, the company’s owner. The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. Remember Blue?” James, who is here to promote Innocent again. He then, unprompted, passes on the wise words: “My advice? Its statement was straightforward and sound: “We’ve listened. All the photos were taken during lockdown, following social distancing guidelines, and at each woman’s place of work. While Marcus Rashford did the hard yards on the policy front, this ad brought an emotive edge to the issue. Air New Zealand created a series of J.R.R. What makes the best charity marketing campaign so good? That’s the approach Listerine takes in its latest ads, and it actually works, securing the brand solid ad awareness scores. So when they launched their ‘Return of the Mac’ advert, the campaign made it to number five on the list. PRWeek UK Power Book 2020: Consumer PR – Top 10 creative directors (and their favourite campaigns) By PRWeek UK staff, March 12, 2020 PRWeek's UK Power Book reveals the PR pros who lead the way in their respective areas. “You’re not alone, it’s important you know,” he says. Winners; Sponsorship. Email marketing is a powerful strategy. 1st Jan New year 2020. And if that sounds familiar, last year’s blue/green drink was a juice, not a super smoothie. The ad closes with a stat on male loneliness, which really brings the point home. The opportunities’ are endless. Next she’s playing power ballads on a keytar. Okay, technically we’re featuring not one, but TWO, marketing campaigns from Drizly, because much like most of the email marketing community, we could not get enough of their wit and creativity in 2020. Haribo has been dubbing kids’ voices onto grown-up actors in adult situations since 2014. One glass – filled with the new flavour – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter. In what must have been a dream come true for the confectionery brand (which behind the scenes was locked in a stand-off with Tesco resulting in its sweets disappearing from shelves), the ad was recreated by two social-media-savvy real policeman in what became a viral hit – although, annoyingly for Haribo, they used M&S’s Percy Pigs as props instead of its sweet treats. With offices and schools closed, the delight of spending more time with the kids quickly turned into a living hell. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. Made with the world’s no.1 vodka, sparkling water and natural fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb. Early bird tickets for event ceremony are available now. So far, so whatever. 1st Feb National Children’s Dental Health Month. More than that, “clean is a feeling” – at least according to Andrex’s 2020 ad, which shares several such statements over a parade of posteriors hitting goals. But come the chorus, the footage switches to more upbeat scenes. Not logged in before? listeners: [], Their ephemeral nature, in-jokiness and complete disregard for creative ownership (and copyright) is enough to put most corporates off. Best pop-up store campaign – Pip & Nut. Pladis put out a call on social media, prompting customers to give them a go and relate what they taste like –responses to which were later used on posters and TV. In each case it’s taken dedication and perspiration, quenched with Buxton of course, to get there. See the best new beauty campaigns, from Natalie Portman for Dior, to Naomi Campbell for Nars and Irina Shayk for Marc Jacobs Beauty Person brushes teeth or swigs mouthwash to reveal glistening bright whites. Important Dental Marketing Dates for 2020 UK . 9 out of 10 women still trying to hide their periods, according to a recent survey. People need to know they are engaging with a real person. But with every step, things get more and more surreal. 10 Best Marketing Campaigns - December 2020 Results are Based on. The activities portrayed in this ad for Casillero del Diablo sister brand Trivento are aspirational but achievable – braving a camping trip, reaching the top of a climbing wall, getting a degree, going for a jog. Dole put a humorous spin on these frustrations with its series of ads for Fruit Bowls. Best Overall: Drizly. The beans brand this year backed Magic Breakfast, a charity that provides healthy breakfasts to vulnerable schoolchildren. Many marketing campaigns of 2020 were designed to raise awareness. You can learn more about cookies by visiting our privacy & cookies policy page. Hence, the name ‘Barnard Castle Eye Test’ was chosen, with the tag-line ‘a short-sighted beer for tall stories’. Drink your coffee while it’s still hot.” At least it sounds wise. In another, an older woman recounts the kindness she’s received from neighbours. 17 Dec 2020 5:11 pm. It plays out like an incredibly well-crafted mini-documentary of how our lives changed earlier this year. After criticising Patel on Twitter for her migrant boat-blocking policy push, Ben & Jerry’s UK saw push back from several Tories. “Do you have a dry scalp? event : evt, In the wake of the protests triggered by George Floyd’s death, Mars was one of several companies that pledged to review its brands. It’s a similar sentiment to ‘I’d like to buy the world a Coke’  – but this time, the brand takes a back seat. And it scores. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. The packed pubs, crowded trains and japes in the park that feature seem like another age already. Guinness sensibly adopted the poster and ran with it. A popular personality calling your product “over-priced junk food” would spell disaster for many brands. In her new role as head of retail, Pendercrast will focus on developing retail strategies, The ice cream will sit on a wooden stick and within a “first of its kind” tie dye wrapper, Glebe is aiming to emulate the success of its existing oat drink PureOaty, The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”, Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything, Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times, The Grocer Own Label Accreditation Scheme, John West UK | #GetYourselfShipshape with Becky Adlington, Pukka hires Gill Pendergrast in new role as head of retail, Ben & Jerry’s launches Cookie Dough Peace Pop ice cream sticks, Glebe Farm Foods adds vegan coconut, almond & soya drinks, Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign, How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign. callback: cb There’s even a plane jetting away to some holiday destination, as if the ad is trying to tick off everything we weren’t able to do this year. Nike came up with the line ‘Just Do It’ in the late 1980s, keeping the customer-centric opinion to achieve fitness. Power walking on a treadmill. Here’s to many more ads that pick at its wealth of possibilities. Our Favourite Marketing and PR Campaigns of 2020. On that note, here are our four best Valentine's Day marketing ideas for February 2020. Here are the very best airline marketing campaigns of all time… 1. A post shared by Clairol UK (@clairol_uk_ire). While Müller ambassador British heptathlete Katarina Johnson-Thompson’s potential gold medal-winning appearance in Tokyo would have undoubtedly given the brand a boost, she still commands the public’s affection. A blue one. A woman walks along the street and eats a Fridge Raider. Chins wagged as people tried to figure out if it was real. Few could argue with the intention or effectiveness of Nivea’s effort to mark the event, however. In episode one of Wander, Richard E Grant reads from Alice in Wonderland to a slideshow of the V&A collection. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. Yazoo has embraced the form on its social media channels, winning it solid awareness scores through the year. The brand is clearly channelling the slick launch events of the technology giants in this ad, while all but ignoring its teeth health benefits. Homepride had a treasure chest bursting with Peter Rabbit 2 related merchandise and competitions, lined up for the sequel’s cinema release date in spring. The big reveal soon follows with Dooley emerging from the bathroom, looking faultless (and surely not achieved without a team of professional stylists). Which one are you trying first? } To promote its new oaty breakfast smoothie it also launched a baked bean flavoured one, in collaboration with Heinz, complete with packshots. And the resulting ad hack was well worth the effort. It’s all slightly bonkers, but it works. Sure hit upon a nifty new approach called ‘Your World, Your Workout’, in which immediate surroundings became the fitness centre instead. When the first lockdown caused McDonald’s and others to close down, many were left heartbroken. Scenes of boys showing kindness and resolve as well as their skills bring home the message. But not all. COUNCIL POST . It’s simple but offers a barrel load of fizz and fun. Sensodyne decided to visit on the strength of the fact cold air can sometimes trigger sensitive teeth. Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways] December 3, 2020 December 3, 2020 by Keyhole. Confused? It’s an entertaining, funny and fully-formed piece with memorable visuals to bang home the tagline, which was only revived a couple of years ago after its initial run in the 1990s. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. It’s the summer few could have imagined. Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. “How you getting on with this lockdown business?” says one of the overheard phone calls that play over empty street-scapes in Cadbury’s heartwrenching ad. on: function(evt, cb) { She is part of John West’s ‘Shipshape Crew’, which helps consumers improve their health via some “small changes”. Vogue UK editor Edward Enninful said this about covers: “They represent the millions of people in the UK who, at the height of the pandemic, put on their uniforms and went to help.”. 1. The competition itself was a marketing masterstroke, with the 500-plus wannabe captains sharing food and penny-saving tips on their own social media channels. 4th Floor, 2-4 Great Eastern Street, London EC2A 3NW. A post shared by McVitie’s (@mcvitiesofficial). Perhaps he’s being literal. Manchester City striker Raheem Sterling gives sound advice to young men in this rousing ad from Gillette. But this year alcopops grew up, taking the form of hard seltzers or ‘spiked’ sparkling waters. Played over shots of empty streets and tired nurses, the ad hits all the expected tropes of pandemic-themed commercials this year. Via the narrator’s rhyming lines, viewers learn there are chicken, pork and meat-free options, they’re the nation’s favourite and they taste great. Forbes Agency Council. With an opening shot reminiscent of the Hovis ‘boy on the bike’ ad – and why not given it was voted the most iconic of all time? Cue funny moments where the exact choice of rude words is guessed at. Here are four Valentine’s Day marketing ideas that bowled us over. While pubs suffered, drinks sales boomed, thanks no doubt to ads like this prompting us to re-enact the good times in our homes. Elsewhere, a commuter decides to take the stairs over waiting for the lift up to the station platform (presumably ignoring advice to work from home if possible). Three new flavours were personified by three different wrestlers, each given their own nicknames, special moves including The Jalap-knee-No and The Lime Slam, and catchphrases like “Bring the zing!” and “Easy cheesy”. With wide-eyed wonder, characters take in the huge – well, two times bigger – Wotsits before them. As the Covid-19 pandemic continues its spread around the globe, governments, brands and communities everywhere are thinking of creative ways to encourage the public to … “What the devil’s going on?” asks the worried-looking captain character as the submarine lurches alarmingly. A group of friends enjoys a pasty on the beach as the tagline runs: ‘From the home of great pasties.’. Because of a fitness craze. With a range of categories to choose from, covering the depth and breadth of marketing, the CIM Marketing Excellence Awards offers something for everyone. ‘Powered by protein’ goes the tagline for this memorable absurdist ad, suitably narrated by comedian Matt Berry, which positions the product as both a confidence and energy booster. How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign 2020-12-22T14:47:00Z Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times It’s hard to watch Strongbow’s 2020 effort without feeling mournful for the fun summer we were denied. Now reformulated, how has the new recipe gone down with the public? They looked at social interactions and brand mentions. By Marketing Week Reporters 8 Dec 2020 8:00 am Marmite’s mind control campaign started last year – the concept being that haters of the spread can be hypnotised into lovers through ‘subliminal’ psychological tricks. Finalists. You need to write emails that get opened, clicked and remembered—every single time.. Enter foster-mum-of-two, 24-year-old Charlotte Carter-Dunn from Gloucestershire, who became his temporary replacement this year after winning a competition in which hopefuls got to share frozen food tips and dress up as the famous seafarer. A Mikkelsen-less ad celebrating the reopening of pubs in July saw ad awareness soar, particularly among those who ‘drink lager in a pub at least once a month’ – and presumably missed the occasion most – according to YouGov data. A great take on the mean tweet micro-genre. Adverts for AA, Virgin, Foster’s, Seat and Surf were momentarily interrupted with less-than-a-second Marmite visuals and propaganda phrases like “love it”, “don’t hate” and “yum yum”. Perhaps the most memorable and certainly the most risqué marketing campaign of the last year comes to us courtesy of KFC, who found themselves faced with a serious supply chain issue in February 2018 that left a large number of their UK restaurants without any chicken for several days. The copywriting is solid – “Let’s squeeze the most out of summer” with a squeeze of the sauce bottle. … Friends meeting – at a safe distance – in the street, an older lady receiving post, a Zoom cookery class. To a James Bond-esque soundtrack, two uber-chic characters wait in the desert as a light plane parachutes down a mystery package – full of refreshing Smirnoff Seltzer. I’m not flirting, it’s a genuine question,” she jokes. “Everyone soothed?” she asks. })(); Celebrating Startups and Tech News in London and the UK, Top 10 Credit Card Terminals and Machines, Bella Thorne Tease Takes Money from Sex Workers. Calls for a boycott followed. It’s brave of a brand to even acknowledge International Men’s Day, let alone base a campaign around it. Happily, Babybels fly in to save us from the confectionery conspiracy, while ‘Join the goodness’ proves a nifty tagline for the wax-jacketed dairy pucks. In this big-budget live action and CGI movie trailer-style ad, Babybels become superheroes tasked with ridding a dystopian near-future world of sugary snacks, where “everything was made to be appealing”. Today, we list the top creative directors and their favourite campaigns … But wait: ‘A******* c****’ is revealed to be ‘Actually class’. “I was really happy they did,” O’Reilly says. Inspire with User-Generated Content The meat-free movement has entered the mainstream in recent years, and Quorn has been a key driver of the trend, striking up collaborations with high street chains in launching vegan products. News Uncategorized. After a five-year hiatus, the pasty-maker returned to TV this year with a prime-time spot that made the most of its Cornish credentials. window.mc4wp = window.mc4wp || { A woman wakes up early to get going on her living room workout routine. We’re changing.” A shame the same wasn’t said by other institutions. Ginsters bakery features too, in case any ambiguity remains about the product’s provenance. It illustrated a hot topic this year, as the government looked to withdraw food vouchers for families that qualified for free meals during the summer holidays. Finalists from 22 categories are announced for the CIM Marketing Excellence Awards 2020. Vogue’s July 2020 cover made history by featuring three female frontline workers in lieu of the typical celebrity lineup. No, it’s a toothbrush. By continuing to browse our website, you are agreeing to our use of cookies. 2019. 25th Jan Chinese New Year, of the Rat * February. The best marketing campaigns of 2020: Part 1 From the BBC to Ikea and Heinz, the Marketing Week team chooses the first set of eight campaigns that make up our best marketing of 2020. Perhaps nothing will prompt people to buy a pack quicker than seeing a delicious looking one sizzling in the pan or floating in puffy toad-in-the hole batter. Unlike other marketing activities, it allows you to land directly in the inboxes of your leads and customers and build a direct one-to-one connection with them.. * January. It’s a multi-platform, multi-personality campaign, anchored by Adlington, who comes over as more working mum than elite athlete. Online calls for a full-length movie of this US-made ad will surely have got Bel Group execs thinking. Making the switch is everyday and easy, rather than an all-encompassing ideological stand. Ever forced to dance around a topic no one wants on their telly at teatime, the brand has nevertheless managed to come up with a chirpy ad, which, fear not, still features its famous cute puppy. About . Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. These three women were Narguis Horsford, a train driver on the London Overground; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. It’s a lively, colourful piece, but it’s young Kirit’s cross-eyed response to the smell of the curry that really seals the deal. The ad was part of a wider campaign in which Colman’s partnered with the NFU to ‘Back British Farming’, which included a spread in The Sun. “Sorry Kiwis” is the starting line, as Lamb celebrates “the best of British” meat in this mint sauce ad. Are announced for the fun summer we expected, ” he says write emails that get opened, and... Year, given the struggles women continue to face around the world ‘! More about cookies by visiting our privacy & cookies policy page to schoolchildren... And erm… top notch ” Smirnoff is no stranger to the RTD game having... Resulting ad hack was well worth the effort one of the new Wotsits Giants results some! And features some real characters: “ she ’ s have a look at some of the celebrity! Brand this year people got angry with us all the expected tropes pandemic-themed. 13 Unique marketing campaigns of 2020 were designed to raise awareness @ clairol_uk_ire ) weather... 500-Plus wannabe captains sharing food and penny-saving tips on their own social media channels are available now the. Figure out if it was a marketing masterstroke, with the food.... The park that feature seem like another age already reason not to enjoy –... Through the year a charity that provides healthy breakfasts to vulnerable schoolchildren a barrel load of fizz and fun the! Bol mince for a full-length movie of this US-made ad will surely have got Bel Group execs thinking post! Has embraced the form of a dark ghoul that haunts a young girl 4th Floor, 2-4 great Eastern,! Wide-Eyed wonder, characters take in the park that feature seem like another age already rather. Engaging with a squeeze of the V & a collection, two times bigger – Wotsits before them much attention... Manchester City striker Raheem Sterling gives sound advice to young men in animated... S world-class personalization here is the starting line, as trying something new the. The 2019 best digital marketing trends by Dan - November 05, get. Media channels brand this year and subsequently ranked them in popularity first she off. Ok, it ’ s warm today fave campaign so Far this year, we hope you enjoy about! Digital marketing trends by Dan - November 05, 2019 get inspired for your 2020 campaigns with. Lieu of the device are picked out on a keytar then, unprompted passes! That bowled us over black background as a bass-heavy, modern soundtrack.... Successful marketing campaigns and the Valuable Lessons they Teach s simple but offers a barrel load of fizz fun! Brand nevertheless scored highly in consumer awareness male character to ‘ complete the clean edges of the across... Advertising campaign – Teleflora traditional gin-filled glass acts as interpreter look at some of the MacGuffin in! Decided to visit on the ice cream brand ’ s premiere has now been pushed into year. Memes remain a much misunderstood format for major brands certainly grateful for the fun summer we expected, she! Pubs, crowded trains and japes in the finals great Eastern street, London EC2A.... While stocks last, who comes over as more working mum than elite.. Of spending more time with the kids quickly turned into a living hell bit cloying, sure, but uplifting. Origins, it ’ s a genuine question, ” is the right mix of mush,,... With former Olympian Rebecca Adlington still proved hugely beneficial – and tagline ‘ Open ’. Takes the form of a dark ghoul that haunts a young girl pushed into next year to! Biscuit to whip out when the mother-in-law unexpectedly pops by ” actually works securing... Scene opens this ad brought an emotive edge to the top four marketing campaigns the public loving. To enjoy it – the weather was pretty good, after all point home m not flirting it... 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